Forza Ferrari
Designing a Beginner Friendly Introduction to F1
Who
Our Formula 1 project hopes to help individuals who are interested in Formula 1, but who hesitate due to its learning curve.
What
The focus of this project will be Formula 1 education on race dynamics, rules, and terms.
Where
We hope to create a tool that fans can use from anywhere. Whether it is while watching a race live, or trying to learn more online.
Motivation
-
Over 826.5 million fans follow F1 throughout its many racing seasons.
-
In a single season, F1 sees roughly 4.8 million fans in attendance either in person, or tuning in locally.
-
Yet, while extremely popular, many are unaware of how it all works and as a result, do not engage with the sport.
-
There’s a gap in intuitive, accessible interfaces that let both professionals and fans explore race dynamics in real time..
-
How can the complex rules and terms of F1 be made more approachable for fans?
Problem Statement
Formula 1 is complex and has many technical aspects that can be hard to follow, especially for newcomers. There are opportunities to make the details of each race easier to understand for the casual or infrequent viewer, thus improving overall viewership, maintaining audience retention rates, and igniting new enthusiasm for the sport.